This. Boat Ride. Rules.

#FallinforFallon campaign aims to show Fallon what Niagara Falls, N.Y., has to offer

1/13/15

Niagara Falls has become the butt of another joke – this time care of “Tonight Show” host Jimmy Fallon.

During an interview with Nicole Kidman last Tuesday, Fallon talked with the actress about her visit to Niagara Falls, Ont., on New Year’s Eve when her husband, country music star Keith Urban, played a concert.

“The Canada side is like lights and it’s like almost like Vegas. It’s fun,” the host told Kidman. “The New York side looks like a Lemony Snicket book cover, sad and trees with no leaves on it.

Falls tourism officials want Fallon to discover all that the city and region has to offer.

The Niagara Tourism & Convention Corp. has launched a social media campaign aimed at showing the host “just how great he looks here” by using his picture along with images of local attractions.

The campaign urges the use of the hashtag #FallinforFallon on Twitter, Instagram and Facebook.

The organization’s first post of the campaign featured a picture of Fallon’s head pasted on a picture of the Maid of the Mist.

“Our Niagara Falls USA is not only home to a gorgeous world wonder, but it is a place rich in history, culture, outdoor life, shopping, adventure and agriculture. There are hundreds of attractions and things to do in Niagara USA year-round,” the organization said. “We need to make sure that Fallon and all of his fans know this, too!”

During his interview with Kidman, Fallon learned the actress, known for her roles in “Eyes Wide Shut,” “The Others” and “Moulin Rouge,” may have had a romantic interest in him years ago.

“… Here in Niagara, we are willing to forgive and forget,” the organization said. “Unlike Nicole Kidman, we are happy to give Jimmy Fallon one more shot.”

Last week, Niagara Falls, Ont., Mayor Jim Diodati took to Twitter to invite Fallon to the area.

The Falls at times has found it hard to avoid some blunt criticism.

Fallon’s joke wasn’t the first time the Falls has gotten unflattering national attention.

In 2011, a New York Times travel writer used the words “shabby,” “eyesore” and “underfinanced” to describe Niagara Falls State Park.

In April 2012, the state announced a new plan to “transform the landscape” of the park. The total cost of implementing that plan has risen to about $40 million.